Royal Kingdom

The Kevin Hart Acting School

When Dream Games challenged us to write, cast, and deliver a Kevin Hart campaign in a single week, we built an entire school around him.

The Kevin Hart School of Acting Like Kevin Hart was a tongue-in-cheek masterclass where students learned the impossible art of being Hollywood’s busiest man. Inside the “school,” Kevin coached aspiring actors through the chaos, blurring the line between his real-life hustle and the Royal Kingdom universe, turning a mobile game ad into a cultural event.

Then, in Lars Ulrich’s hometown of Copenhagen, we hosted a livestreamed Battle Stage Royale where top streamers went riff-for-riff in a first-of-its-kind Fortnite Festival showdown - premiering the game to the world for the first time across 20 creator channels. 
It was time Druski put his money where his mouth was, declaring his eligibility for the draft with a hoops tape and content series that truly put him through the ringer as a recruit.
And to top it all off, Druski shared his knowledge of the game, with a helping hand from Team Pixel, to pop up at All Star Weekend with a combine to ensure anyone who wanted to make the league had the same tools he did. 

From magazine covers, to shooting drills and half time performances, the stage was set to bring fans closer to the game they love with Pixel.