Nike

Chosen 1's

The premise is simple: this is where the next generation of elite high school hoopers get treated like pros.

We brought the Nike Chosen 1 Invitational to Las Vegas, turning a high school tournament into a full-scale proving ground. The top programs in the country went head-to-head, competing to crown the next wave of talent ready for the spotlight.

Production was elevated across the board—bigger stage, bigger moments, and a crowd that outpaced anything these players had experienced before. Friends, family, and fans packed the stands, giving rising stars a real taste of what it feels like to play on the biggest stage.

To close it out, Lil Yachty took over the court with a headline performance, capping the weekend with a celebration worthy of what just went down.

Then, in Lars Ulrich’s hometown of Copenhagen, we hosted a livestreamed Battle Stage Royale where top streamers went riff-for-riff in a first-of-its-kind Fortnite Festival showdown - premiering the game to the world for the first time across 20 creator channels. 
It was time Druski put his money where his mouth was, declaring his eligibility for the draft with a hoops tape and content series that truly put him through the ringer as a recruit.
And to top it all off, Druski shared his knowledge of the game, with a helping hand from Team Pixel, to pop up at All Star Weekend with a combine to ensure anyone who wanted to make the league had the same tools he did. 

From magazine covers, to shooting drills and half time performances, the stage was set to bring fans closer to the game they love with Pixel.