Google Pixel

WNBA All-Star Weekend 2025

At WNBA All-Star 2025, Google showed up as more than a brand. It showed up as a fan, a storyteller, and a platform for possibility.

Inside the W Live activation, Robot built an experience that brought fans closer to the game they love. Visitors earned an All-Access Pass that let them step into the league’s world through Pixel, shooting their own highlight reels, testing features hands-on, and even taking the court for a cinematic moment on our custom-built jumbotron.

Then, in Lars Ulrich’s hometown of Copenhagen, we hosted a livestreamed Battle Stage Royale where top streamers went riff-for-riff in a first-of-its-kind Fortnite Festival showdown - premiering the game to the world for the first time across 20 creator channels. 
It was time Druski put his money where his mouth was, declaring his eligibility for the draft with a hoops tape and content series that truly put him through the ringer as a recruit.
And to top it all off, Druski shared his knowledge of the game, with a helping hand from Team Pixel, to pop up at All Star Weekend with a combine to ensure anyone who wanted to make the league had the same tools he did. 

From magazine covers, to shooting drills and half time performances, the stage was set to bring fans closer to the game they love with Pixel.