Google Pixel

NBA All-Star Weekend 2025

When NBA All-Star Weekend landed in Google’s backyard, Robot transformed the Google Pixel House into the weekend’s creative epicenter, a living, breathing collision of hoops and innovation.

Each room offered a new way to play. A motion-tracking hoop with real-time AI shot feedback. Content studios remixing highlights with Gemini. A “Dunk Lab” where players and creators competed for the ultimate slow-motion moment. At night, live performances turned the house into an electric block party, proving that the future of the game doesn’t just live on the court. It lives in the Pixel.

Then, in Lars Ulrich’s hometown of Copenhagen, we hosted a livestreamed Battle Stage Royale where top streamers went riff-for-riff in a first-of-its-kind Fortnite Festival showdown - premiering the game to the world for the first time across 20 creator channels. 
It was time Druski put his money where his mouth was, declaring his eligibility for the draft with a hoops tape and content series that truly put him through the ringer as a recruit.
And to top it all off, Druski shared his knowledge of the game, with a helping hand from Team Pixel, to pop up at All Star Weekend with a combine to ensure anyone who wanted to make the league had the same tools he did. 

From magazine covers, to shooting drills and half time performances, the stage was set to bring fans closer to the game they love with Pixel.