Formula 1 is all precision and pressure. Our challenge was to inject a little humanity into the fastest sport on earth.
At the McLaren Technology Centre outside London, Robot turned the home of speed into a creative playground. We developed two original content series starring Lando Norris and Oscar Piastri, blending high-octane filmmaking with comedy and behind-the-scenes access, showing how Pixel helps even the world’s fastest men move faster.
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