Beyond the track, Google and McLaren wanted to tell a story about culture, identity, and representation.
For Bianca Bustamante, McLaren’s rising F1 Academy driver and the first Filipina on the team, Robot commissioned Chicago-based Filipino artist Louis De Guzman to design a one-of-a-kind racing helmet. A moving canvas merging art, heritage, and speed. To complete the story, we traveled to the Philippines to personally deliver the helmet, reconnecting Bianca’s global moment with the place that started it all.
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