Could fashion and Fortnite coexist? We made it happen.
Robot helped Ralph Lauren reimagine the iconic Polo logo, swapping the horse for Fortnite’s Loot Llama to mark their first in-game collaboration. What started as a digital drop and OOH takeover in SoHo evolved into a full retail experience, where fans lined up to grab limited-edition pieces that blurred the line between the runway and the game.
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