Verizon aimed to deepen customer loyalty and cultural relevance by bridging the gap between sports, music, and fan engagement through personalized, athlete-curated experiences.
We launched a 360° campaign with Apple Music, creating playlists for all 32 NFL teams alongside athlete and artist content exploring the intersection of music and sport. Distributed across social, Apple Music, and national NFL broadcasts, the campaign drove 220M+ impressions and increased brand love and engagement by 500%.
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