State Farm was looking to organically expand its push into women's basketball in an entertainment-led way that serviced their partnership with the #1 ranked collegiate player, Juju Watkins.
UNINTERRUPTED partnered with State Farm to develop On the Rise, a series documenting the ascent of Juju Watkins in her freshman year at USC. Distributed on NBC and Peacock, our series showed how Juju is a generational talent both on and off the court, reaching millions of viewers while driving strong organic brand affinity for State Farm.
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