State Farm wanted to introduce their “Personal Price Plan” in a way that connects with consumers on a personal level, leveraging NFL stars to create fun, relatable, and customized content that showcases how the plan can be tailored to fit individual needs.
UNINTERRUPTED created a first-of-its-kind cooking show, where NFL stars learned how to cook meaningful dishes unique to their story, from celebrity chef Sophia Roe, where we aligned State Farm’s Personal Price Plan with that same sense of individuality, tapping into nostalgia and personal storytelling to show how both are tailored to individual needs.
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