Metallica

To bridge generations of Metallica fans and Fortnite players, Robot brought heavy metal into the metaverse.

We launched with Fuel. Fire. Fury., a high-energy film that captured the band’s arrival in the Fortnite universe. Then, in Lars Ulrich’s hometown of Copenhagen, we hosted a livestreamed Battle Stage Royale where top streamers went riff-for-riff in a first-of-its-kind Fortnite Festival showdown.